Hospitality is not what I do — it’s who I am.
I’m Awa Diakhate, Founder of Awa’Mazing Consulting.
For over 17 years, I’ve worked behind the scenes of luxury and boutique hotels — from the vibrant medinas of Fez to the snowy landscapes of Thunder Bay.
I’ve trained teams, improved operations, and helped properties rediscover the soul of hospitality.
Because for me, service is not a checklist — it’s an emotion.
My Mission
“ I create emotion in every team, every smile, every experience.”
I believe in service that goes beyond standards. Hospitality is about empathy, respect, and presence. It’s about helping guests feel something real, and helping teams find pride in what they do every day.
My Values
Excellence through Empathy – Striving for quality without losing our humanity.
Authentic Leadership – Inspiring by example, not authority.
Passion & Purpose – Doing everything with meaning and joy.
Connection & Inclusion – Creating workplaces where everyone feels they belong.
Sustainability & Legacy – Leaving a positive mark on people and places.
My Journey
From Africa to Canada — a story of purpose and passion.
Born in Senegal, raised in Morocco, and now based in Canada, I’ve lived hospitality in all its forms.
From luxury riads and boutique hotels to conference centres and training programs, I’ve seen how culture, empathy, and structure shape unforgettable stays.
Today, I use that experience to help hoteliers around the world build operations that reflect who they are — and who they aspire to be.
Behind every guest, there’s a story.
Behind every smile, a purpose.
Behind every hotel, a soul waiting to shine.
Signature Philosophy
“Let’s write the next chapter of your hotel story.”