Hospitality is not what
I do — it’s who I am.
I’m Awa Diakhate, Founder of Awa’Mazing Consulting.
For over 17 years, I’ve worked behind the scenes of luxury and boutique hotels, from the vibrant medinas of Fez to the snowy landscapes of Thunder Bay.
I’ve trained teams, improved operations, and helped properties rediscover the soul of hospitality.
Because for me, service is not a checklist; it’s an emotion.
My Mission
I help independent hotels grow their revenue without losing their soul.
Because a hotel that performs and a hotel that feels human are not two different things: they're the same hotel, done right.
17 years on the ground taught me one thing: when teams feel valued, guests feel it too. When operations are clear, hospitality becomes effortless. When your identity is strong, guests come back.
That's what I build with you: structure, soul, and results.
Because I know what it feels like to watch a beautiful hotel underperform, and I know exactly where to look.
My Journey
My Credentials
From Africa to Canada; a story of purpose and passion.
Born in Senegal, raised in Morocco, and now based in Canada, I’ve lived hospitality in all its forms.
From luxury riads and boutique hotels to conference centres and training programs, I’ve seen how culture, empathy, and structure shape unforgettable stays.
Today, I use that experience to help hoteliers build operations that reflect who they are, and who they aspire to be.
↳ Director of Sales & Marketing → General Manager — Riad Fès, Relais & Châteaux member
↳ General Manager — Hôtel Sahrai, Small Luxury Hotels of the World member
↳ Hotel Manager — Hilton Garden Inn Tangier
↳ Director of Operations — Valhalla Hotel & Conference Centre, Silver Hotel Group, Canada
↳ Featured in Forbes
↳ Certified partner : SiteMinder · Duetto · Cloudbeds · Lighthouse · Cendyn
17 years. Three countries.
One conviction: hospitality is not a service; it's a relationship.
My Values
→ Excellence through Empathy: striving for quality without losing our humanity
→ Authentic Leadership: inspiring by example, not authority
→ Passion & Purpose: doing everything with meaning and joy
→ Connection & Inclusion: creating workplaces where everyone feels they belong
→ Sustainability & Legacy: leaving a positive mark on people and places
Behind every guest, there's a story.
Behind every smile, a purpose.
Behind every hotel, a soul waiting to shine.
Ready to find out where your hotel stands?
Start with your free diagnostic — 8 questions, 3 minutes. I read every answer personally and send you a personalized analysis within 48 hours. No commitment. No pressure.