Your hotel already holds more value than you are currently showing, selling or even seeing.

Elegant dimly lit restaurant interior with curved wooden ceiling beams, framed black-and-white photos on walls, and round tables set with plates, glasses, and small lamps.

Villa Sahrai, Casablanca - Photo courtesy of Villa Sahrai

My role is to help you find it.

I look at what your hotel actually delivers, what your guests perceive, and what you are managing to sell.

Then I look for the gaps between the three.

No templates. No copy-paste strategy.

Just your hotel, your vision, and what it could become.

Our Services

A triptych of images promoting an experience-focused hotel. The first image shows a workspace with a laptop, books, a notebook, and a coffee cup near a large window overlooking a scenic body of water and mountains. The second image features a woman in light-colored pajamas and a hat, standing by open curtains in a hotel room, looking out at a mountain view with a suitcase nearby. The third image displays an outdoor patio with lounge seating, a table with a bowl and books, a swimming pool, and mountain scenery in the background.

Whatever the engagement, I start by understanding your vision before I look at the hotel.

Then I observe, reveal what’s there, imagine what could be, and help you bring it to life.

  • Not ready for a full engagement? Start with one room.

    Éclat d’Hôtel is a short diagnostic focused on your best room.

    In about 15 minutes, you answer 24 simple questions. You immediately receive:

    • a clear reading of what your room offers, what your guests understand and what you actually sell

    • where it is losing value

    • three priority actions you can apply right away

    A first look at the value your hotel already holds, before going further.

    Investment: CAD 47
    Currently available in French.

    DISCOVER ÉCLAT D’HÔTEL

  • See what you may no longer see.

    A strategic remote analysis of your hotel, your guest experience, your positioning and the value you may not be fully capturing.

    Éclat d’Hôtel looks at one room. REVEAL looks at your entire hotel.

    We begin with a strategic conversation about where your hotel is today and where you want it to go.

    Then I analyse your website, booking journey, rooms, offers, guest reviews, services, positioning and communication.

    You receive a clear strategic report showing:

    • where the gaps are

    • what may be undervalued

    • what could become stronger

    • what I would prioritize first

    We then meet again to go through the recommendations together.

    We then meet again to go through the recommendations together.

    Investment: CAD 1,777

    LET’S TALK ABOUT YOUR HOTEL →

  • Experience your hotel through a different pair of eyes.

    I come and live your hotel as a guest.

    Before I arrive, I already begin observing: the reservation process, communication, special requests, arrival information and the way your hotel sells itself.

    On site, I experience the hotel from the guest’s point of view while also looking at it with an operator’s eye.

    • The room.

    • The service.

    • The atmosphere.

    • The food and beverage experience.

    • The details.

    • The team.

    • The opportunities nobody may be seeing anymore.

    A mystery guest observes and scores.

    I observe, then I imagine.

    You receive a complete strategic report, clear priorities and a 90-day activation plan.

    And I stay with you for those 90 days to help turn the recommendations into action.

    Investment: From CAD 7,777
    Travel and accommodation are additional.

    LET’S TALK ABOUT YOUR HOTEL →

  • Turn your vision into an address that matters.

    For hotel owners creating something new or ready to rethink something existing.

    Create is a bespoke strategic engagement for:

    • new hotel openings,

    • deep repositioning projects,

    • hotel concepts,

    • guest experience creation,

    • room and suite positioning,

    • brand direction,

    • service concepts,

    • commercial opportunities.

    We start with your vision.

    Then we ask:

    What should this hotel become?

    From there, I help shape the concept, the experience and the details that will make the property recognizable, desirable and difficult to replace.

    Bespoke engagement

    Tell me about your project →

Not sure where to start?

If you already know your hotel has potential but you are not yet sure where the biggest opportunity is, start with REVEAL.

If you want me to experience the hotel myself and help you activate the changes, choose ELEVATE.

If you are creating, opening or deeply repositioning a property, CREATE is where we start.

You know your hotel can go further.

Let’s talk about what that could look like.

LET’S TALK ABOUT YOUR HOTEL →