I reveal the value your hotel already holds.
I help you reveal what makes your hotel unique, elevate the experience, and create the value that can take it as far as your vision.
17 years in independent and luxury hospitality · From Morocco to Canada
In a suite nobody knows how to describe.
In a service nobody thinks to sell.
In an experience that exists but never reaches the guest.
In a detail that could become a signature.
Often, the value is already there.
What your hotel delivers
The rooms, the service, the details. What a guest actually experiences once they are with you.
What your guest perceives
Your photos, your descriptions, your story. What someone can understand and desire before they book.
What you manage to sell
Your rates, your offers, your team's ability to explain why your hotel is worth more.
I look for the gaps between the three. Because that’s often where the untapped value is.
17 years in hospitality
Relais & Châteaux · Small Luxury Hotels · Hilton · Design Hotels
Certified partner
SiteMinder · Duetto · Cloudbeds · Lighthouse · Cendyn
Featured in
Forbes Afrique
MY APPROACH
Reveal. Elevate. Create.
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REVEAL
Reveal what your hotel already holds.
A strategic remote analysis of your hotel, your guest experience, positioning and the value you may no longer see.
From $1,777 CAD
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ELEVATE
Take what’s already there further.
I experience your hotel as a guest, uncover what could be stronger, and work with you to bring the experience closer to your vision.
From $7,777 CAD
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CREATE
Turn your vision into an address that matters.
Concept, experience, positioning and strategic brand direction for new openings, transformations and ambitious repositioning projects.
Bespoke engagement
Not ready for a full engagement?
Start with ÉCLAT D’HÔTEL: find out how much your best room is really worth. CAD 47, in French.
Meet Awa
I’m Awa Diakhaté. Hotelier, consultant, and someone who still notices the crooked cushion before sitting down.
For 17 years, I’ve worked inside independent and luxury hotels, from operations to General Management, across Morocco and Canada.
That experience taught me to look beyond what is wrong and ask a different question:
What could this become?
A mystery guest observes and scores.
I observe, then I imagine.
I reveal what makes your hotel irreplaceable, and turn it into value your guests can see, feel and pay for.
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The Level Up program transformed the way we manage our hotel. Our teams are more motivated, and our revenue has increased thanks to a stronger pricing strategy.
Amine, Hotel Owner
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Theory is available online for free. What truly makes the difference is putting things into practice. Working with someone like Awa gives you exactly that: real results, real accountability, real impact.
Laetitia, General Manager
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Awa helped our team reconnect with the heart of hospitality. Her approach blends professionalism, empathy, and energy — exactly what our hotel needed.
Dominique, Hotel Owner