More Bookings Don’t Always Mean More Profit
“15% more bookings in 30 days.”
It sounds like a dream, doesn’t it?
That’s the promise many OTAs make when they talk about smart pricing algorithms and automatic rate adjustments.
They highlight the numbers — +15% in bookings, +10% in revenue — and it feels like a quick win.
But here’s the truth few mention:
behind those impressive percentages often hides a dangerous illusion.
The Hidden Cost of “More”
Yes, you might fill more rooms.
But at what cost?
When you follow automated pricing blindly, here’s what usually happens:
Your ADR (Average Daily Rate) drops.
Your RevPAR (Revenue per Available Room) falls.
Your GOPPAR (Gross Operating Profit per Available Room) weakens.
In simpler terms — you’re working harder to earn less.
You’re chasing volume, not value.
And the more you let an algorithm dictate your strategy,
the more your identity as a hotel fades behind numbers and graphs.
The Art of Staying in Control
A hotel is not a spreadsheet.
It’s a living place, filled with stories, people, and emotions.
Algorithms can optimize, but only humans can create value.
That’s why pricing must remain a strategic, human-led decision.
Yes, use data. But never forget your positioning, your story, and your worth.
Your goal isn’t to have the cheapest room in town.
It’s to have the room that people remember.
The Value Beyond Price
Guests rarely choose a hotel because it’s €10 cheaper.
They choose it because of how it makes them feel —
because someone smiled genuinely at check-in,
because the breakfast had a story behind it,
because the room felt crafted with care, not just “cleaned fast.”
When you anchor your brand in experience, emotion, and purpose,
you don’t need to compete on price —
you rise above it.
In Conclusion
Filling more rooms doesn’t mean growing stronger.
Sustainable profitability lies in clarity, positioning, and emotion.
Keep your strategy in your hands, not in an algorithm’s.
Let your rates reflect your value — not the noise of the market.
Because true revenue isn’t about selling more nights.
It’s about creating nights worth remembering.